About us

We are a fresh perspective. We are enablers and accelerants. We are your key to People, Sales and Business growth.

Our mission is to guide travel businesses to not only realise, but exceed, their performance potential. What we offer you is our expertise, our energy, our passion and our commitment. What you’ll get is ultimately up to you, but our history of impact and results will tell you to expect a more harmonious workplace, a stronger brand, more efficient processes and profitable and sustainable growth.

Why we exist

To empower travel entrepreneurs to foster sustainable growth of themselves, their people and their business on their journey to success.

Our Team

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Heléne Smuts

CEO & Founding Partner
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Justin King

COO & Partner
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Richard Walton

Partner
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Andy Woods Ballard

SALES SPECIALIST
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Janine Henning

Operations Manager
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Zandi Vaveki

CLIENT SOLUTIONS MANAGER

Our Company Values

These are the values that guide our people, our business, our services, and the Credo Travel Consultancy brand.
As we evolve and grow, these five values remain constant.

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Thirst for learning

We continuously grow and learn through personal and professional development.

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Professional not dull

We are serious about our work and bring enthusiasm laughter and fun to every engagement.

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High impact

We bring about behavioural and sustainable change for organisations teams and individuals.

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Exceptional value

Offering exceptional value is the only way we deliver a service, internally and externally.

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Taking action

We get shit done.

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Our Brand Promises

We promise to deliver the following experiences in every client engagement:

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Provide practical tools that work and are easy to implement

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Ensure that our clients are supported long after their engagement ends

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We only provide you with knowledgeable and effective facilitators

Credo Growth in the media

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It's a Sher thing

Q & A with Helene Smuts

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Newzroom Afrika

Stress management during Covid 19

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Bizcommunity

Build the best team by embracing gender equality

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It's a Sher thing

Women in Leadership

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Newzroom Afrika

Women in Leadership

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SAfm

Women in Leadership

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Slow Hustle

Talk with Nic Haralambous

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Super Teachers Unite

Talk with Francois Naude

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Zoom O'Clock

Talk with Tessy de Nassau - zoom o Clock

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CEO Monthly

Transforming Leaders & Team of the Year 2022

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Global Awards

Corporate Training Workshop Provider of the Year 2022/23

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